| Objective:
A web manager position focusing on marketing, design, and usability,
in an organization where a proven track record of innovation and
experience is needed.
Summary:
Highly motivated, creative and versatile web and e-mail marketing
and design expert with seven years experience in development, design,
marketing, and usability. Especially skilled in identifying business
needs and connecting with technology solutions. Excellent at building
relationships and creating win-win situations. Seeking a challenging
management position in the web and e-mail marketing field that offers
opportunity to show positive growth for company.
Skills and accomplishments:
Web design and development – Over 7 years experience
creating and maintaining large corporate web sites with particular
focus on emerging trends like usability, accessibility and web standards.
Graphic design – Demonstrated competence with web,
e-mail, and print design. Tools used include Adobe PhotoShop, QuarkXPress,
and Macromedia Flash.
Project management – Led multiple large internet
related projects overseeing process, workflow, resources, and timelines.
Usability – Incorporated usability processes like
task analysis, stakeholder interviews, prototyping, focus groups,
etc. as a core member of team redesigning corporate Web site.
Marketing – Assisted in development of strategic
marketing plan including planning for web and e-mail based promotions
for product launches and online learning events.
Experience:
Web marketing & content strategist
May 2004 – present
Premier, Inc., Charlotte, NC
- Core team member overseeing Premier's corporate Web assets,
including: developing information architecture strategy, driving
look/feel to enforce new corporate brand, usability testing, interfacing
with business units to gather requirements/goals and working with
technical team to ensure proper implementation to meet customer
expectations and internal corporate goals.
- Interfacing with internal customers and recommending proper
technologies to meeting business unit needs.
- Provide business and technology mentoring and expertise transfer
to internal clients.
- Document business requirements, create and revise information
architecture documents/designs/diagrams.
- Train internal staff and oversee distribution of electronic
communications.
Web specialist
January 2001 - June 2004
Premier Advocacy, Charlotte, NC
- Maintained Advocacy division of Premier, Inc. website including:
flash development, on-line customer survey and web usage analysis
- Distribute and maintain several electronic publications\
- Develop and implement web marketing strategies
- Edited, prepared and published stories for Advocacy office
Customer support/web development
1998-2000 InterNET's Achievers Channel, Fort Mill, SC
- Responsible for concept, creation and execution of all interactive
marketing promotions including developing and maintaining: two
business unit web sites, online customer surveys, program guides,
and e-mail newsletter, and support of various marketing promotions.
- Handled customer support tech support hotline including answering
technical program and equipment questions, resolving conflicts
regarding service and equipment, troubleshooting with customers,
upselling based on customer needs and company campaigns.
Tennis Pro
1995-1997 Fox Den Country Club/Rob Cameron Tennis Academy, Knoxville,
TN
- Helped and encouraging clients to reach their goals and helped
instill confidence and pride in clients
- Coordinated scheduling of clinics and personal lessons for
multiple ages and skill levels
- Taught clients how to improve skill, dexterity, speed, and
hand-eye coordination
- Taught and promoted consistency, teamwork, positive mental
attitude, health, respect for themselves and others and how to
deal with competition
Education:
Gardner-Webb University, Boiling Springs, NC
Master of Business Administration
Anticipated Graduation Summer 2007
Human Factors International, Washington, DC
Usability Certification Track
2005
Central Piedmont Community College, Charlotte, NC
Java and JSP Development
2003
The University of the South, Sewanee, TN
Bachelor of Science in Political Science
Awarded 1995
References:
Available upon request.
Software:
Microsoft office suite, Macromedia Dreamweaver, Adobe PhotoShop,
QuarkXPress, Macromedia Flash, FrontPage
PDF version
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